is directly marketing a commercial message to a group of people using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send ads, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Email marketing can be done to either sold lists or current customer database. Broadly, the term is usually used to refer to:
- Sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage customer loyalty and repeat business.
- Sending email messages with the purpose of acquiring new customers or convincing current customers to purchase something immediately.
- Adding advertisements to email messages sent by other companies to their customers.
Email Marketing Advantages:
1. It’s Simple
It’s easy and it’s simple. Anyone can do it anytime. This method allows you to use the mailing list which gives you the ability to distribute information to a wide range of specific, potential clients at a low cost to you.
2. Low Cost
It allows you to eliminate the cost for design, testing, executing, and sending printed newsletters. Also, many people like using email marketing because it supports the green initiative and is paperless.
3. It’s Easy to Track
A user can track user via analytics, bounce messages, un-subscribers, click-throughs, etc. These can be used to measure open rates, positive or negative responses, and correlates sales with marketing.
4.Opt in or Unsubscribe Options
Email contains opt in or opt out options this helps you short list your prospects. People that want to hear your message will happily give you their email address. When they are tired of your message, they can unsubscribe at their discretion.
5. Fast Response
Let’s face it – direct mail is slow. It can take anywhere from 7 to 10 days to get a response. Email Marketing however has a response in anywhere between 1 and 3 days, or instantaneous when you’re looking at online sales. It can reach a substantial amount of email subscribers in a short amount of time who have consented to receive emails that interest them.
6. It has a Global Reach
No matter where you are or when you need to reach people, targeted emails can reach their targets. There are no boundaries with email marketing. Advertisers are able to get repeat business affordable and automatically.
7. Highly Personal
Email allows you to personalize, greet, and target every person personally. By using email marketing segmentation, you can send messages to smaller groups within your larger list to improve results.
8. Measurable Results
Special tools are available to you that accurately measure click through rate, conversation rate, how someone arrived at your site, and more. It is reported only second to research marketing as the most effective online marketing tactic.
9. Targeted Marketing
You can target a specific audience based on geography, age, income, or whatever suits your needs. Want to send a coupon to the 30-35 year old females in a specific zip code for no extra cost? You can’t do that with print marketing..
Finally email marketing is interactive. You can initiate campaigns using videos, graphics, music, quizzes, a game, or anything that will get your targeted client drawn in. Email marketing lets you push a message to your clients, as opposed to a website that waits for customers to come in.
All in all, email marketing is a great way to get the most bang for your buck!